The Product is born with a concrete approach: to careabout the environment and the quality of the products that they produce andsell in the UK. What makes The Product so special is that is not the typicalsupermarket. It's a cooperative of farms that make their own quality productsand sell them in a little supermarket in central London, Notting Hill.
Our approach and goal was to represent all their values into the packagingrange: careful and honest. This is why all the products carry all theinformation about the original location, the farm where the product is made andthe distance between the supermarket and the origin of the product.
The future of supermarkets 🔮🌱.
Client:The Product - Care Market
Category: Branding, Packaging
Award: FAD Bronze Laus, 2015